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You can be highly capable – and still be overlooked

Get seen by the right people – and chosen for the opportunities you want

You can be highly capable – and still be overlooked

Clarity for your next career move

Get seen by the right people – and chosen for the opportunities you want

At senior levels, the hidden job market isn't hidden – you just need to know how to be seen.

Clarity for your next career move

At senior levels, the hidden job market isn't hidden – you just need to know how to be seen.

Career transitions – whether driven by choice or circumstance – require more than a refreshed resume or LinkedIn profile. I work with senior professionals to sharpen how their experience is positioned, build visibility with the right people, and ensure they're front of mind when relevant opportunities surface.

Career transitions – whether driven by choice or circumstance – require more than a refreshed resume or LinkedIn profile.

I work with senior professionals to sharpen how their experience is positioned, build visibility with the right people, and ensure they're front of mind when relevant opportunities surface.

In today's environment, experience alone is no longer enough

THE REALITIES OF senior-level hiring

Strong experience no longer guarantees strong opportunities.

In today's market, many senior roles are filled through search, referrals, and professional networks before they ever reach job boards. Executive search consultants and decision-makers form impressions early – well before any formal process. And organisations are redefining senior roles, meaning the way experience is interpreted is also changing.

What you've achieved matters. How it's understood and who sees it matters just as much.

Considerations include:

  • Does your LinkedIn profile reflect your level, experience and direction clearly enough to be found?

  • Does your background speak to what organisations expect from leaders today?

  • How do you frame experience or titles that no longer align with the roles you're targeting?

  • Does your broader presence reinforce the positioning you want decision-makers to see?

  • When your name comes up in search or conversation, does your background support the opportunities you're aiming for?

Strategic career positioning ensures the right people see you – and see you clearly.

WHY IT MATTERs NOW

The job market – and the way roles are filled – has changed.

  • AI has increased the quantity and sameness of applications .

  • Recruiters rely on screening systems, filters, and rapid scanning to manage high volumes.

  • Many senior roles are filled through networks or LinkedIn search rather than advertised listings.

  • Hiring managers are increasingly evaluating candidates based on their broader digital presence.

In this environment, an inventory of your experience is no longer enough. How you are positioned – across the channels where decisions are made – determines whether you are seen or overlooked.

SIGNS YOUr POSITIONING MAY NEED TO EVOLVE

  • You're operating at a senior level, but your background doesn't clearly stand out when assessed alongside other senior candidates.

  • Your experience is strong, but you're not being considered in the kinds of searches, referrals, or shortlists you would expect.

  • Your professional presence doesn't clearly signal the leadership credibility decision-makers expect from senior hires.

  • People respect your work, but the opportunities you're being approached for don't reflect the direction you're targeting.

  • You’re moving toward advisory, consulting or portfolio work, but your positioning doesn't yet reflect that direction.

HOW I approach STRATEGIC CAREER POSITIONING

Senior career positioning requires objectivity.

It involves stepping back to see how your experience is currently being interpreted – and whether it reflects what organisations are looking for in today's market.

This is where an outside, market-based perspective changes everything.

I assess how your background is likely to be read by recruiters, decision-makers, and search consultants, then develop a positioning strategy aligned to the opportunities you're targeting and the expectations attached to those roles.

My work follows a clear four-step structure.

1. Diagnose how you're positioned today

An objective assessment of how your resume, LinkedIn profile, and overall professional presence are being read by the people who matter – and where the gaps are.

2. Define the direction

Clarify the level and type of roles you want to pursue next – whether that’s a comparable role, expanded scope, a change in direction, or advisory or portfolio work – and what organisations are now looking for in candidates at that level.

3. Articulate the throughline

Develop the strategic narrative that connects your experience to that direction – refining how your background is framed, what is emphasised, and how your experience aligns with what decision-makers expect to see.

4. Align positioning across platforms

Apply that positioning consistently across your resume, LinkedIn profile, interviews and networking conversations, so your background is clear, credible, and visible to the people who matter.

The result is clear direction, consistent positioning, the right opportunities.

WAYS TO WORK TOGETHER

Every client's situation is different – some need a complete repositioning, others need targeted work on a specific element. The right approach depends on where the gaps are. The options below outline the main ways I work with clients.

If you're unsure where to start, book a career positioning consultation and we can talk it through.

I also advise organisations, founders and leadership teams on positioning, narrative and strategic communications.

WAYS TO WORK TOGETHER

WAYS TO WORK
TOGETHER

I offer several ways to work together, depending on where you are in your career and the level of support you’re looking for.

Different stages.
Different support.
One clear goal.

Each option is designed to clarify direction, position your experience effectively, and help you move forward with clarity and confidence.

Choose the level of support that fits where you are right now.

I work with clients in one of three ways – from full strategic repositioning through to targeted resume or LinkedIn positioning. Details of each option are outlined below.

If you're unsure which approach is most appropriate, we can discuss the best fit.

Alongside individual positioning work, I also advise organisations, founders and leadership teams on positioning, narrative and strategic communications.

Strategic Career Positioning

A full positioning engagement for senior professionals

When navigating a senior career move, how your experience is interpreted – and how visible it is to the right people – determines whether you're seen as a credible and relevant candidate for the opportunities you're pursuing.

This engagement works through the full positioning process: diagnosing how your experience is currently being read, clarifying the direction you want to pursue, shaping a narrative that connects your experience to that direction, and aligning your CV, LinkedIn presence, and professional conversations so your credibility, capability and relevance are immediately clear to the people who matter.

Best for: Senior leaders who are not gaining the traction they would expect despite strong experience – or whose positioning no longer reflects the opportunities they want to be considered for.

Resume Positioning

Targeted resume positioning aligned to today's market

At senior levels, progression to interview stage often depends on how your experience is interpreted at first review. If your resume doesn’t immediately convey why your background is relevant to the roles you’re targeting, you will be overlooked – even when your experience is strong.

This engagement ensures your resume clearly reflects what organisations are looking for. We clarify the direction you're targeting, then refine your resume so your judgement, leadership credibility, and relevance are immediately clear to the people reviewing it.

Best for: Professionals who are clear on their direction but need a stronger resume to support how their experience is understood and assessed at first review.

LEARN MORE

LinkedIn Positioning

LinkedIn positioning to strengthen visibility, credibility and professional authority

At senior levels, recruiters and executive search consultants search LinkedIn to find and assess candidates – often before roles are ever advertised. If your profile doesn't reflect your level, direction, and expertise clearly enough to be found and taken seriously, you won't be considered for opportunities you'd otherwise be well suited for.

This engagement ensures your LinkedIn presence supports both visibility and credibility. We clarify your positioning, then refine your profile so it reflects your experience and expertise, aligns with the opportunities you're pursuing, and appears in the searches that lead to senior roles.

Best for: Professionals who are clear on their direction but need their LinkedIn presence to better support how they are found, assessed, and considered in the market.

LEARN MORE

Organisational Advisory

Turning strategy into messaging people can understand and act on

Clarity of leadership messaging is often the difference between strategy that exists on paper and strategy that people actually understand and adopt.

I work with founders and leadership teams to shape clear organisational narratives and leadership messaging that align people, priorities and strategy.

Best for: Founders, leaders and leadership teams who need their strategy and priorities to land clearly across the organisation.

additional support - tools

If you’re not ready for one-on-one support, or prefer a more self-directed approach, I offer a small range of practical tools and guided resources to help you move forward with confidence.

Explore the tools below.

If you prefer a self-directed approach, I offer practical tools and guided resources to help you move forward with clarity and confidence.

Explore the tools below.

Career Clarity Report

Personalised insights to help clarify direction and next steps

A personaliesd diagnostic report that helps you make sense of your experience, strengths, and career patterns — and identify realistic next-step roles or pathways aligned to where you are now.

Best for: Professionals feeling stuck at a transition point who want clarity on options that suit their experience.

Fast Track to Hired

A guided system for tailoring job applications efficiently

A practical, step-by-step method to tailor your CV and cover letter efficiently for specific roles, prepare for interviews, and apply with confidence — without starting from scratch each time.

Best for: Those who are actively applying and want a clear, quick, repeatable way to tailor applications.

Self Service Tools

Practical support you can work through in your own time

A small library of practical tools to elevate your resume, refresh your LinkedIn profile, and write standout cover letters — ensuring you're positioned strongly throughout the job application process.

Best for: Those who prefer flexible, self-directed support during the application process.

MY Experience & EXPERTISE

  • Career positioning specialist with a background in executive and leadership communication

  • Senior leadership experience across complex public and corporate environments

  • Over 20 years’ experience advising executives, boards and senior decision-makers

  • Deep understanding of how senior experience is assessed in today's market

With over 20 years' experience advising executives, leadership teams and boards, my work has focused on strategic narrative, executive communication and positioning – shaping how organisations, senior leaders and major initiatives are understood in complex environments.

I bring that same perspective to senior professionals navigating the market, helping ensure their background is positioned clearly and visibly to the people who matter.

View my full background on LinkedIn →

What clients say...

“Jessi turned decades of experience into a clear leadership narrative that finally reflects the level I operate at.”

– Client, Board Advisor

The whole process was excellent in reshaping how I present my experience and leadership value today. I've just signed a contract for my new role, and will be recommending you to anyone looking for quality CV and career positioning services. Thank you!!

James
Chief Operating Officer, L&D

Working with Jessi to rethink my LinkedIn profile was incredibly valuable. Her attention to detail and strategic perspective transformed how i present myself online. I highly recommend her to anyone looking to elevate their professional brand.

Bronwyn
Senior HR & Talent Specialist

Before anything else, Jessi crafts a narrative that captures how all past roles fit together to deliver a present value proposition - one that is greater than the sum of its parts. This set the groundwork for structuring a fresh and relevant CV that goes to the heart of what I have to offer any future employer. My career spans 25 years of various roles and two distinct changes, and now I have a focused CV and water-cooler narrative I can present to any potential employer I’m targeting. I’m also at final interview stage for a role that I expected would take 2–3 years to progress to.

Javier
Senior Governance & Risk Advisor

Jessi has a rare ability to see the common thread across an extenstive and diverse career. Her insights helped me reframe my experience and think much more deliberately about the next stage of my career.

Sally
Marketing & Brand Manager

Jessi helped me see my experience through a completely different lens. Her questions helped clarify what I’d actually done across my career and how it all fits together and aligns to the roles I'm targeting. The result is a far stronger professional story than I had been able to craft myself.

Alex
Senior Editor & Publisher

Jessi brought a strategic lens to my experience and helped position my strengths far more clearly for the roles I wanted to pursue. The process strengthened both my confidence and how I present myself professionally.

Joanne
DEI Strategy Consultant

Thank you, Jessi! You have not only helped articulate my career journey and value proposition as a leader, you have also helped me reconnect with my mission statement as a founder. Outstanding experience that felt very tailored and personalised.

Matt
Founder & Entrepreneur

Jessi’s perspective on positioning and narrative was incredibly valuable. She helped refine how I talk about my experience and leadership strengths in a way that feels true to me and professionally strong.

Jeanni
Senior Marketing Manager, Engineering

Jessi’s thoughtful questioning helped me step back and think more clearly about where I see myself professionally in coming years. She took the time to understand my background, what drives me and what is important to me from a career lens. Working with Jessi was effortless, and she made developing a relevant and visible LinkedIn profile an enjoyable experience.

Yolanda
Sustainability & ESG Leader

STRATEGIC POSITIONING FOR YOUR NEXT MOVE

If you're at a transition point, a Career Positioning Consultation is the best place to start – an objective assessment of how your experience is currently being read, and whether it's aligned to the opportunities you're pursuing.

Or connect with me on LinkedIn

Jessi Towns | Career Positioning Specialist

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Copyright © Jessi Towns. All rights registered.