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Planning your next career move?

In a competitive market, how you’re positioned matters

Planning a career change in 2026?

Clarity for your next career move

Ensure you're positioned for success

In a competitive job market, strategic positioning sets you apart

Clarity for your next career move

When your career evolves, your positioning must evolve with it.

In 2026, a growing number of professionals are navigating career transitions. Whether it's by choice or circumstance, this is the moment to be intentional about how you're positioned for what's next.

In 2026, a growing number of professionals are navigating career transition. Whether it's by choice or circumstance, this is the moment to be intentional about how you position yourself for your next move.

In today's environment, experience alone is no longer enough

THE REALITIES OF TODAY'S HIRING MARKET

In today’s hiring market, applications are screened at speed, many senior roles are filled through networks and LinkedIn search, and hiring managers increasingly assess candidates through their broader online presence.

The challenge when making a career move isn’t simply having the right experience. It’s ensuring you're visible to the right people – and that the story the market sees reflects the level and direction you're moving toward.

  • What do you do with experience that no longer serves your next move?

  • How do you account for roles or projects that don’t neatly align?

  • How do you frame gaps, pivots or progression?

  • What will decision-makers find if they search your name – and does it strengthen your positioning?

Strategic career positioning is the deliberate framing of your experience, narrative and visibility so they clearly support the move you want to make next – whether that’s a more senior role, a sideways step, or a new direction altogether.

WHY IT MATTERs NOW

The job market – and the way roles are filled – has changed.

  • AI has increased the quantity and sameness of applications .

  • Recruiters rely on screening systems, filters, and rapid scanning to manage high volumes.

  • Many senior roles are filled through networks or LinkedIn search rather than advertised listings.

  • Hiring managers are increasingly evaluating candidates based on their broader digital presence.

In this environment, an inventory of your experience is no longer enough. How you are positioned – across the channels where decisions are made – determines whether you are seen or overlooked.

SIGNS YOUr POSITIONING NEEDS ATTENTION:

  • You’re applying for relevant roles but not progressing to interview stage

  • You know you're capable at your level, but you're not clearly differentiated from peers at the same level

  • You're open to opportunities, but recruiters aren't reaching out

  • Your suspect your CV and LinkedIn don't clearly signal your level, impact, or direction

  • You’re moving toward portfolio or consulting work, but your positioning hasn’t kept up

  • You want to remain distinctive in an AI-saturated market where applications increasingly look and sound the same

my approach

Repositioning yourself in the market requires distance and objectivity. It involves stepping back to assess how your experience and narrative are currently being interpreted – and deliberately aligning them to the direction you're moving toward.

That’s the value of an external perspective. I assess how you’re currently positioned and perceived, then develop a clear positioning roadmap aligned to your next move.

My work follows a clear four-step framework:

1. Assess how you're currently positioned
An objective review of how your resume, LinkedIn and online presence are shaping how you're seen and how visible you are in the market.

2. Clarify where you're heading
Define the level, scope and type of work you want to move toward – whether that’s greater seniority, broader impact or a change in direction.

3. Define how your experience should be positioned
Identify the throughline that connects your experience to your next move – ensuring your level, scope and value are articulated clearly and credibly.

4. Align that positioning across platforms
Apply that positioning consistently across your CV, LinkedIn, interview and networking conversations – so how you’re seen reflects where you’re heading.

We define the direction, then align your positioning to support it.

WAYS TO WORK TOGETHER

Choose from the three core packages below – covering full career repositioning or focused resume or LinkedIn support.

If you’re unsure which option fits, or need something more tailored, please reach out to discuss.

WAYS TO WORK TOGETHER

WAYS TO WORK
TOGETHER

I offer several ways to work together, depending on where you are in your career and the level of support you’re looking for.

Different stages.
Different support.
One clear goal.

Each option is designed to clarify direction, position your experience effectively, and help you move forward with clarity and confidence.

Choose the level of support that fits where you are right now.

I offer a range of packages tailored to the level of support you need, and am happy to discuss other options to suit your individual requirements.

Explore the options below.

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Career Positioning Package

Strategic repositioning for career transition

When you’re navigating a career move – whether that’s stepping into a more senior role, changing direction, or re-entering a competitive market – how your experience is positioned matters.

This package clarifies where you’re heading and recalibrates how your experience is framed across your resume, LinkedIn, and interview talking points.

Best for: Professionals navigating a career transition who want their external positioning to match the capability they bring.

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Resume Package

Strategic resume upgrade for your next move

Your resume is often the first filter in a hiring process. If it doesn’t clearly signal your level, value, and suitability within seconds – and perform effectively in digital screening systems – you risk being overlooked, even when you’re highly capable.

This package strengthens and refines how your experience is presented. We clarify your intended direction and rewrite your resume so it reflects the level you operate at, highlights your impact, and aligns clearly to the roles you’re targeting.

Best for: Experienced professionals whose resume isn’t translating into interviews – and who want it to communicate seniority, credibility, and relevance immediately.

LEARN MORE

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LinkedIn Package

Strategic LinkedIn upgrade for visibility and credibility

LinkedIn is often where hiring conversations begin – with recruiters searching directly and profiles reviewed before interviews are offered. If your profile doesn’t clearly reflect your level, direction, and expertise, you may not appear in relevant searches – or you may be assessed below where you operate.

This package strengthens how your experience is presented on LinkedIn. We clarify your intended direction and reshape your profile to improve visibility, sharpen differentiation, and clearly signal your seniority and value.

Best for: Experienced professionals who want their LinkedIn presence to actively support visibility, surface in the right searches, and signal credibility at a glance.

LEARN MORE

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Strategic Narrative & Leadership Advisory

Narrative and positioning support

Bespoke strategic work with founders, senior leaders and leadership teams – shaping clear, coherent narratives and leadership messaging aligned with strategic direction.

Best for: Leaders and leadership teams whose need clear messaging to support organisational objectives.

additional support - tools

If you’re not ready for one-on-one support, or prefer a more self-directed approach, I offer a small range of practical tools and guided resources to help you move forward with confidence.

Explore the tools below.

If you prefer a self-directed approach, I offer practical tools and guided resources to help you move forward with clarity and confidence.

Explore the tools below.

Career Clarity Report

Personalised insights to help clarify direction and next steps

A personaliesd diagnostic report that helps you make sense of your experience, strengths, and career patterns — and identify realistic next-step roles or pathways aligned to where you are now.

Best for: Professionals feeling stuck at a transition point who want clarity on options that suit their experience.

Fast Track to Hired

A guided system for tailoring job applications efficiently

A practical, step-by-step method to tailor your CV and cover letter efficiently for specific roles, prepare for interviews, and apply with confidence — without starting from scratch each time.

Best for: Those who are actively applying and want a clear, quick, repeatable way to tailor applications.

Self Service Tools

Practical support you can work through in your own time

A small library of practical tools to elevate your resume, refresh your LinkedIn profile, and write standout cover letters — ensuring you're positioned strongly throughout the job application process.

Best for: Those who prefer flexible, self-directed support during the application process.

Experience you can trust

  • Career positioning specialist with a background in executive communications

  • 20 years in complex public, private and corporate environments

  • Trusted adviser to senior leaders

  • Strategic and leadership perspective

You can view my background on LinkedIn →

With 20 years experience advising senior leaders in high-stakes environments, I specialise in strategic narrative, executive communication, and career positioning.

I understand the language of leadership – and how to adapt narratives across audiences and platforms while remaining strategically consistent.

I work with senior leaders, executives, and experienced professionals navigating change and wanting to position themselves successfully for what comes next.

What my clients say...

Jessi’s inquisitive and thoughtful questioning helped me get clear on where I would like to see myself professionally in coming years. She took the time to understand my background, what drives me and what is important to me from a career lens. Working with Jessi was effortless, and she made developing a relevant LinkedIn profile an enjoyable experience.

Yolanda
Sustainability Leader

Working with Jessi to revamp my LinkedIn profile was an absolute game changer. Her keen eye for detail and strategic approach transformed my profile and online presence. I highly recommend her service to anyone looking to elevate their professional brand.

Bronwyn
Senior HR & Talent Specialist

The whole process was fantastic in reshaping my career experience and value proposition. I've just signed a contract for my new role, and will be recommending you to anyone looking for quality CV and personal branding services. Thank you!!

James
Chief Operating Office

Wow Jessi this is amazing! It's a totally different take on my resumes from the past and it makes me sound awesome. Even though I didn't feel like that person, you have it put together without any embellishment, and suddenly I am! This is exactly what I needed for exactly the type of jobs I need to be going for, and now seeing this resume I feel confident to do that.

Alex
Senior Editor

Before anything else, Jessi crafts a narrative that captures how all past roles fit together to deliver a present value proposition - one that is greater than the sum of its parts. This set the groundwork for structuring a fresh and relevant CV that goes to the heart of what I have to offer any future employer. My career spans 25 years of various roles and two distinct changes, and now I have a focused CV and water-cooler narrative I can present to any potential employer I’m targeting. I’m also at final interview stage for a role that I expected would take 2–3 years to progress to.

Javier
Senior Governance Advisor

An excellent CV enhancement service. Jessi refined my CV to highlight my transferable skills, which has been especially valuable as I explore different career directions. She provided detailed feedback on my existing CV and offered layout options to optimize it for recruiters – the improvements have already received great feedback. I highly recommend having Jessi review your resume before your next job application.

Joanne
Diversity and Inclusion Consultant

Thank you, Jessi! You have not only helped articulate my career journey and value proposition as a leader, you have also helped me reconnect with my mission statement as a founder. Outstanding experience that felt very tailored and personalised.

Matt
Entrepreneur

Wow, this is so helpful. The career suggestions and next steps are great. It’s so helpful to think about my skills and experience in this way, and the career narrative tells my story in a way I would never have thought to articulate it. I love the format for the cover letter too, it’s really clever. I always struggle with those, so this is just excellent. I’m excited to jump in.

Sally
Marketing Manager

I was blown away. I love all your advice. THANK YOU SO MUCH!!

Jeanni
Senior Marketing Manager

READY TO TAKE THE NEXT STEP

If you're ready to position yourself strongly for what's next, I’d be happy to talk through how we can work together.

You can also connect with me on LinkedIn

Jessi Towns | Career Positioning Specialist

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Copyright © Jessi Towns. All rights registered.